Spec Agency

Ads For Rats

In order to make our mark on the industry as young creatives, we turned a rat problem into a rat opportunity, and gained real attention. Find out more at adsforrats.com.

Ad Age // Creativity Editor’s Pick
USA Today // TECH Top Story
Breaking & Entering // Ad News You Need to Know Today

Tease Video

Ground-Level Ads in NYC
We designed tiny ads that promote real products reimagined for rats.

Launched Through Social Media
We took to LinkedIn, Instagram, and TikTok to spread the word about rodential marketing, fueled by fundamental research.

Human Attention Welcomed
Besides catching rats’ eyes, we turned some human heads, too. Our mini media drew attention away from giant ads, even in places like Times Square.

The Results

Case Study

Art Director // Alex Ward
Copywriters // Boyan Zlatarski, Henry Coffey, Callum Leitenberg
Strategist // Emma Kerencheva