Ubers for Losers
Our giant, mobile tissue box OOH roamed North American host cities, consoling defeated fans and spreading the message of discounts, generating viral organic content that reached 20M+ views.
The tissue car, as well as “Consolation Corners” outside World Cup matches, handed out tissue packets and promo codes to ease the suffering of the eliminated.
We integrated our campaign into the Uber app, allowing users to select their home team and receive their promo offer when knocked out of the tournament.
GCD // Zack Roif
Art Director // Alex Ward
Copywriter // Boyan Zlatarski
Stunt Production // CNC Agency
+ many more