Oakley Meta — Alex Ward Portfolio

Oakley | Meta

Athletic Intelligence is Here

Reframing the world of sport through the lens of athletic performance. We captured legendary sports personalities and their raw athletic feats in the reflections of Oakley Meta glasses at Super Bowl LX.

Teasing the Big Game
Before the Super Bowl debut, our celebrity talent dropped teasers for their presence during the Big Game.

Vignettes on Social
Athletic Intelligence showed up on socials, including 15 and 6 second extended vignettes where our talent showcased key product features in high energy scenarios.

Adrenaline in OOH
OOH & DOOH, across NYC and LA, highlighted how Oakley Meta products give you an edge in peak athletic moments.

Agency // Mother
Director // Antoine Bardou-Jacquet
Production // Partizan
Edit // papercut
VFX // Mathematic
Mix // LIME
Color // TRAFIK
GCDs // Ben Bliss, Galen Graham
CD // Therese Jonsson
ACDs // Martha Lees, Laura Dickie
Copywriter // Boyan Zlatarski
Art Director // Alex Ward
Designer // Tracy Chan
+ many more