Art Director  //   Alex Ward
Copywriter  //  Logan Furey

Hiball is caffeinated seltzer water that gives you the boost you need to reach your full potential. This subway takeover aims to makes it clear that Hiball isn’t just water. It’s Dangerous Water.

Brand Activation
Hiball entices you to embrace the danger, tempting you with a big red button that’s impossible to resist. 

Alex Ward © 2024