Heinz

The 13th Egg


One egg-shaped bottle of Heinz Jalapeño Ketchup to save every dozen. 
Making it synonymous with breakfast, by fixing eggs for forever.
Finalist  //  Young Ones One Show 2025



Identifying the Ick through OOH

OOH boards acknowledge the egg ick affliction and introduce Heinz’s new cure.



In-Store & At Home
We placed The 13th Egg alongside real eggs in-store and at home, cementing Heinz Jalapeño Ketchup’s relationship with breakfast.




Art Director  //  Alex Ward
Copywriters  //  Boyan Zlatarski, Henry Coffey, Callum Leitenberg
Strategist  //  Emma Kerencheva

lx ard (c) 2025