The 13th Egg
Making it synonymous with breakfast, by fixing eggs for forever.
OOH boards acknowledge the egg ick affliction and introduce Heinz’s new cure.
We placed The 13th Egg alongside real eggs in-store and at home, cementing Heinz Jalapeño Ketchup’s relationship with breakfast.
Copywriters // Boyan Zlatarski, Henry Coffey, Callum Leitenberg
Strategist // Emma Kerencheva