Candy Club
Art Director  //   Alex Ward
Copywriter  //  Anslee Reaves

Unlike most clubs, there is no induction ceremony or initiation to join Candy Club. We’re lucky to live in a time when joining clubs only means giving up your credit card information. They offer candy without consequences.

A Debit Card Will Do
Not A Robot
Pick Your Poison

Brand Partnership  //  Off-White™
Candy Club forges a partnership with Off-White™, challenging fans on social, and providing exclusive rewards. Who wouldn’t want to join this club?
It kicks off with social media instigation.

Then fans and followers respond, filming their candy challenges.

Finally, the two brands select a small group of initiates to receive their exclusive prize: the coveted Candy Club x Off-White™ Varsity Jacket.

Alex Ward © 2024