When it comes to visual cliches, Gen Z’s bullshit radar goes off. Let’s give them the tools to rebel using their own creativity.
Adobe exposes tired design troupes and invites Gen Z creatives to make a change.
Those who scan the media placements are brought to an Adobe Express template to start breaking.
Adobe Launches the Revolution
All Scan To Revolt media placements flip to display Gen Z designs that were created in Adobe Express and Photoshop.
In order for this group of five broke college students to make it to London to accept our Pencil, we started the Donate To Revolt crowdfunding campaign.
Our highly fashionable and limited edition $300 t-shirts, alongside the amazing support from our school and friends, launched us across the ocean to take part in the 2024 New Blood Festival.
Copywriters // Boyan Zlatarski, Henry Coffey, Callum Leitenberg
Creative Brand Manager // Emma Kerencheva